Press: Variety, NY Times, CBS, Fox, CNBC, USA Today, The Gamer, Campaign US, AdAge, Adweek
Results: 19MM visitors to the virtual Super Bowl stadium, #1 most talked about brand on Twitter during Super Bowl week
Super Bowl looked a little different this year. Raymond James Stadium was nearly empty due to the pandemic, in-person events were limited so we built an imaginative, virtual Super Bowl stadium in Fortnite so fans could come together and celebrate like never before. Along with McCann, Momentum and the Fortnite builders at Beyond Creative we built VIP suites to host virtual NFL player meet and greets in Fortnite, co-created 5 awesome game modes with the NFL players, and streamed epic battles between NFL players and Fortnite celebs hosted by Desus & Mero.
We mobilized our Content Studio team to produce social teasers for use across across multiple channels introducing the campaign, the NFL players, custom game modes, contests and promotional materials for the star-studded concert after the Super Bowl.
Agency: R/GA
CCO: Tiffany Rolfe
CD: Gio Serrano
CD: Chris McCall
ACD: Derek Heinze
ACD: Rene Van Wonderen
ACD: Matt Mortimer
Copywriter: Brian Szabo
Director, Content: Chris Detoy
Director, Content & Tactile Production: Erica Jensen
Executive Content Producer: Sarah Farrand
Senior Content Producer: Jennifer Arcese
Content Producer, Post: Sasha Skullinets
Content Producer, Post: Stephanie Katritos
Creative Director & Senior Technical Director: Wing Luo
Creative Director: Chris Vranos
Motion Design Director: Gavin Shapiro
Motion Design Director: Felipe Mahalem
3D Art Director: Natasha Saenko
Senior 3D Artist: Cristina Kuong
Senior Animator: Thor Ensrud
Senior Animator: Robert Paynter
Senior Animator: Nick Principe
Senior Animator: Kai Asika
Senior Video Editor: Craig Holzer
Senior Video Editor: Bryan Wetzel
Senior Video Editor: Robert Wagnerman
Senior Video Editor: Jake Benjamin
Senior Sound Designer: Pete Karam
Poster Illustrator: Paul Shipper