Press: Variety, NY Times, CBS, Fox, CNBC, USA Today, The Gamer, Campaign US, AdAge, Adweek

Results: 19MM visitors to the virtual Super Bowl stadium, #1 most talked about brand on Twitter during Super Bowl week

Super Bowl looked a little different this year. Raymond James Stadium was nearly empty due to the pandemic, in-person events were limited so we built an imaginative, virtual Super Bowl stadium in Fortnite so fans could come together and celebrate like never before. Along with McCann, Momentum and the Fortnite builders at Beyond Creative we built VIP suites to host virtual NFL player meet and greets in Fortnite, co-created 5 awesome game modes with the NFL players, and streamed epic battles between NFL players and Fortnite celebs hosted by Desus & Mero.

We mobilized our Content Studio team to produce social teasers for use across across multiple channels introducing the campaign, the NFL players, custom game modes, contests and promotional materials for the star-studded concert after the Super Bowl.

Agency: R/GA