Awards: Twitter Awards - Best Campaign, Shorty Awards - Finalist in Livestreaming, Social Movement

Press: Billboard, Hypebeast, Complex, BET, The Drum, Fox, ABC News, USA Today, AdAge, Adweek, Variety

Results: 87M+ Livestream Views, 122K+ #PayItForwardLIVE Conversations, 1.3M Site Visits, 131K+ Grants Applied for by SMBs, $7.5 million donated to small businesses, 98% Positive or Neutral Sentiment for the Campaign, Including 100% Positive Sentiment for the Kick-Off Show - a Twitter Livestream Record

When the country locked down, we went live. Seven days into quarantine, we gathered the biggest names in entertainment to help the smallest businesses with a weekly livestream. The program streamed live twice a week for 8 weeks, helping over 10,000 small businesses survive.

Despite the production challenges of standing up a completely-live and socially-distanced entertainment series, we produced the first TVC within 72 hours of being briefed, or first set of social assets within days and our first concert went live within a week. Verizon knew that the series could fill an emotional need for an audience longing for connection, and we wanted to act fast to help millions of businesses struggling with the loss of their community. We intentionally kept production lean to maintain the authenticity and gravity of our mission.

Twitter was the first and fastest social channel we could air on, leveraging their Event Page features and natural hashtag habits to encourage more awareness and viewership. Our first livestream concert with Dave Matthews had the highest positive sentiment in Twitter’s history.

Agency: R/GA

PSA