We tapped Spike Lee and Tyler Mitchell to create a powerful PSA that sought to break down barriers of vaccine access for the communities that need it most.
The #VaccinateTheBlock spot aired on broadcast and social, and we created a social-first content series featuring medical experts and community leaders in Jessica Rivera, Uche Blackstock, Dr. Mauricio Gonzalez, Shaun Robinson and Rachel Lindsay. These community leaders weighed in on pertinent issues through episodic social content that was created for both a national and a hyperlocal audience — right down to the blocks that our influencers lived on.
Agency: R/GA
SVP, ECD: Shannon Washington
ECD: Chapin Clark
CD: Gavin Guidry + JJ Lim
Senior Copywriter: Rowan Mansfield
Senior Art Director: Corey Thorn
Director, Content: Chris Detoy
Senior Content Producer: Steve Intrabartola
Executive Director, Business Affairs: Lynda Blaney-Smith
Senior Manager, Business Affairs: Natalie Roback
Production Co: Alldayeveryday x Art Partner
Director: Tyler Mitchell
Cinematographer: Ryan Marie Helfant
Partner / Executive Producer: Arrow Kruse
Executive Producer: Alex Needles
Line Producer: Jon Messner
Art Partner VP: Candice Marks
Art Partner Producer: Kevin Isabelle
Edit & Post: Cut + Run x Color Collective
Editor: Ben McCambridge
Colorist: Alex Bickel