We tapped Spike Lee and Tyler Mitchell to create a powerful PSA that sought to break down barriers of vaccine access for the communities that need it most.


The #VaccinateTheBlock spot aired on broadcast and social, and we created a social-first content series featuring medical experts and community leaders in Jessica Rivera, Uche Blackstock, Dr. Mauricio Gonzalez, Shaun Robinson and Rachel Lindsay. These community leaders weighed in on pertinent issues through episodic social content that was created for both a national and a hyperlocal audience — right down to the blocks that our influencers lived on.

Agency: R/GA

Production Co: Alldayeveryday x Art Partner

Edit & Post: Cut + Run x Color Collective